A little about me

For more than 25 years, I’ve worked across travel retail, premium consumer brands, hospitality, wellness and founder-led businesses in commercial, buying, merchandising, brand and business development roles. Although the sectors have varied, the underlying challenge has often been the same: helping businesses strengthen their proposition, improve the customer experience and make better commercial decisions.

I don’t believe in looking at problems in isolation. Rather, the most effective solutions come from understanding the wider business, the customers it serves and what it’s trying to achieve.

My approach is straightforward. I start by asking questions, listening carefully and building an understanding of the business from different perspectives. Only once I have the full picture, do I identify the opportunities that are likely to make the greatest impact and help prioritise where to focus first.

Over the years I’ve supported organisations of different sizes, from founder-led businesses to international retail operations. I’ve led brand repositioning projects, developed products and services, improved customer experiences, negotiated commercial partnerships, increased supplier investment and helped businesses identify new opportunities for growth.

What ties all of that experience together is a practical, commercially grounded way of thinking. I enjoy bringing clarity to complex situations, connecting ideas that might otherwise be considered separately and helping businesses make decisions with confidence.

Whether you’re refining an established business, developing a new proposition or preparing for your next stage of growth, my focus is always the same: understanding what matters most to your business and helping you build on it.