Helping founder-led businesses strengthen their proposition, customer experience, brand and commercial performance.
I work with founder-led businesses across premium consumer, service, hospitality, wellness and travel retail, helping them strengthen their proposition, improve the customer experience, develop stronger brands and make better commercial decisions.
Whether I’m reviewing an existing business, supporting a new venture or helping shape the next stage of growth, my approach is always the same: understand the customer, understand the business and identify where the greatest opportunities lie before deciding what needs to change.
Where I can help
From proposition and commercial strategy to customer experience and brand, I help businesses identify what needs to change and where to focus their efforts.
We are absolutely delighted with our new brand identity. Halina really delved deep into our business to come up with a brand identity that not only looks good, but one that reflects our target clientele and where we want to position ourselves in the market.
Mark at Wyatt and Albrighton
Halina was recommended to me when I mentioned to a networking colleague that I was in the market for a new brand identity. Not only am I delighted with my new branding, but the whole process was very smooth, with lots of opportunities for me to be involved in the design process whilst making me think in-depth about the future goals of my business.
Louise at Fox Interiors
We were looking for a brand identity that would communicate to prospective guests the quality of accommodation and service on offer, whilst being able to stand the test of time. We love the elegance and timelessness of the branding Halina has produced; it encapsulates everything we were looking for.
Rajiv Dasanayke at Hotel Serendib
As an actress in the early stages of my career, I wanted a brand identity that could evolve with my career whilst communicating the type of roles that interest me. I am thrilled with my new brand identity, and feel confident when talking to casting agents who understand what I stand for and the roles I aspire to secure.
Abigail at Abigail Louise
Selected Case Studies
Explore a selection of projects to see how I've helped businesses turn ideas into clearer propositions, stronger customer experiences and more commercially effective outcomes.
Why Work With Me?
From strengthening commercial performance within an international travel retail business, to repositioning founder-led businesses and supporting the development of a premium beauty and wellness spa, my work spans strategy, customer experience, commercial thinking and brand.
Every business has its own challenges, ambitions and opportunities. I don’t believe in changing things for the sake of it, nor jumping straight to solutions. My role is to understand what’s working, what’s getting in the way and where the greatest opportunities lie. Only then do I identify where change is likely to have the greatest commercial impact, prioritising the opportunities most likely to strengthen the business.